Real Work. Real Dubai Brands. Produced In-House.
Google Ads systems, hotel F&B Reels, luxury watch rebuilds, fit-out lead funnels — selected projects from the V Patch team in Bin Thani Plaza.
Gems Steel Contracting
Search-to-quote system for a Dubai steel contractor — dedicated landing, live Google Ads, and conversion tracking on form, WhatsApp, and phone.
Read case study ↓Loftmax Fitout
Full digital presence for a JVC interior brand — loftmax.ae, SEO content base, Instagram, and a Google Ads contact landing ready for villa and commercial leads.
Read case study ↓Afridi Luxury Watches
After an Instagram suspension wiped discovery, we rebuilt the profile system, content engine, and WhatsApp path for a Gold Souq watch dealer.
Read case study ↓Twenty Four 7 Cafe
Managed Reels, Stories, and photography for a hotel restaurant at Jumeirah Creekside — content built to move guests from scroll to table.
Read case study ↓Badshah Palace
Consistent food, shisha, and sports-night content for a South Asian restaurant in one of Dubai’s densest F&B zones.
Read case study ↓Gems Steel Contracting — Search to Quote
Steel contracting · Dubai · Google Ads + Landing + Tracking
Gems needed qualified project enquiries from developers and contractors — not homepage browsers. Without a dedicated conversion path, Google Ads spend risked leaking into untracked traffic.
- Designed and deployed Get-Quote landing (v14)
- Launched Dubai Google Ads for steel / fabrication intent
- Conversion tracking: form primary, WhatsApp + phone secondary
- Bid optimisation after learning phase (Jul 2026)
- Supporting social on @contractinggems + GBP scope
Built for B2B lead gen that sales can act on — not vanity clicks.
Loftmax Fitout — Visual Brand, Intent-Ready
Interior design & turnkey fit-out · JVC · Website + Social + Ads LP
Fit-out brands win on visuals — and lose when high-intent searches (“villa fitout Dubai”, “snagging”) have nowhere clean to convert. Loftmax needed site, social, and a paid-lead path that matched the work.
- Maintained loftmax.ae — services, process, projects, FAQs
- SEO blog foundation (11+ posts) for rankings + Ads quality
- Built /google-ads-contact/ lead landing
- Instagram project content @loftmax.ae
- Google + Meta ads system prepared for launch
Long-term client since 2024 — digital system growing with the brand.
Afridi Luxury Watches — Instagram Rebuild
Pre-owned luxury watches · Deira Gold Souq · Website + SMM + SEO
An Instagram suspension erased the primary discovery channel for a buy/sell/trade watch dealer. With zero ads running, site SEO alone could not replace WhatsApp enquiries.
- Locked canonical @afridiluxurywatches handle
- Rebuilt bio, highlights, caption system, foundation posts
- Managed afridiluxurywatches.com + GBP
- Repurposed YouTube into Reels pipeline
- Mapped August ads path after organic proof
Channel rebuild first — scalable ads when discovery is healthy again.
Twenty Four 7 Cafe — Hotel F&B Content
Restaurant & cafe · Jumeirah Creekside Hotel · Garhoud
Hotel restaurants compete for guests, residents, and business travellers. Inconsistent content loses bookings to whoever posts better food and ambiance today.
- Full social retainer — photo, video, Reels, Stories
- Calendar built for hotel + Garhoud audiences
- Dish and ambiance content for @twentyfour7cafe.jch
- Daily specials Stories workflow
- Meta Ads path prepared for staycation targeting
Content designed for one outcome: more people walking into the restaurant.
Badshah Palace — Karama Restaurant Social
South Asian F&B · Al Karama · Food, shisha, sports nights
Karama is packed with restaurants. Badshah needed a sealed Instagram identity and a steady stream of food, shisha, and sports content that matches how the neighbourhood actually dines.
- Locked canonical @badshahpalacedxb
- Monthly shoots + Reels + Stories + captions
- Pillars: food, shisha ambiance, sports nights, delivery CTAs
- Geotags + local discovery optimisation
- Bilingual + Meta geo ads roadmap
Built for the South Asian expat community that books this restaurant.
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